Digital marketing is the process of promoting a business, brand, or service through online channels to reach the right audience. It includes strategies like search engine optimization (SEO), social media marketing, paid advertising, content marketing, and email campaigns to increase visibility, attract customers, and drive growth.
Unlike traditional marketing, digital marketing focuses on data-driven results, targeted reach, and real-time engagement. It helps businesses connect with potential customers, build trust, generate leads, and achieve measurable success in the digital world.

